In 2003, I completed my studies in Graphic Design and started working as a Graphic Designer for an international gift manufacturer. It was also around this time when I discovered Illustrator, and I was thrilled with this newfound ability to create patterns and illustrations that I could print on T-shirts and dresses for my brand "Darya Hodelia Katsman".
I’d always wanted to be a fashion designer, but I soon realized that I was enjoying the creative process far more than the actual sewing. To get more experience under my belt, I worked as a Design Lead for a POP (Point of Purchase) company while earning my degree in Visual Communications.
In 2009, I graduated with honors from the Avni Institute of Art and Design and started working at one of the top advertising agencies in Israel.
In 2010 I opened KTSMN The Brand Bureau by Hodelia Katsman, my own branding studio, and started working with leading food brands in Israel, Europe, Russia, and the USA, and after 3 years I earned my BA in Filmography.
In 2014, I decided I was ready to take on the role of Art Director—an ideal position for anyone who lives and breathes design, and I started stuyding Art Direction at the ACC Tirza Granot College. So, after four years of working in a hi-tech company (Conduit), I reopened KTSMN TBB and I'm back in the game. My studio has expanded and grown to include all the wonderful, multifaceted elements of design. You are welcome to view my Portfolio: